In June 2022, we launched a micro-campaign in Poland, Germany and Ukraine to promote the importance and benefits of blood donation. Through our social media channels, we reached almost 90,000 people with a call to action about donating blood. We also encouraged our employees to donate blood and supported local blood donation events.   

In December, we participated in the Ultrakrew action, which aims to spread the idea of blood donation and encourage physical activity. We sponsored the event and took part in a special run to raise awareness about the importance of blood donation and a healthy lifestyle.   

Blood donation is essential for saving lives, especially in treating life-threatening conditions such as haemorrhages, injuries and accidents. It is also necessary for treating anaemia, which accompanies many diseases, including cancer.   

At Hegelmann Group, we remain committed to promoting a healthy lifestyle and supporting social causes that make a difference to people’s lives.